Bo Concept
About the brand
With the ambition to introduce quality Danish furniture to a broader audience, Jens Ærthøj and Tage Mølholm founded their furniture business in 1952. The name, BoConcept is derived from the Danish word ‘bo’ which means ‘living’ or ‘to live’… the ‘Living Concept’, the concept of living. Basically, it describes the holistic approach BoConcept takes to creating furniture for every room in the house, while still remaining true to the Danish heritage.
They combined traditional craftsmanship with Denmark’s wave of late industrialisation. To meet increasing demand they were able to speed up production and keep costs low, without compromising the quality the customers loved. Jens and Tage stood on the principles that made Danish design admired around the world: simplicity, craftsmanship, elegant functionality and quality materials.
The ‘50s, was the era of the exciting Scandinavian furniture design revolution and the concept rapidly surged globally. The clean lines, the attention to the maxim, “Form follows function”, captured imaginations. The fledgling company produced dining room furniture, then added beds, cabinets and wall systems.
Today, Bo Concept is a premium international lifestyle brand with close to 300 stores globally. They design, produce and sell contemporary furniture with a distinctly Danish aesthetic. The range includes furniture, accessories and lighting for living, dining, sleeping, home office and outdoor spaces.
Bo Concept’s success has been driven by its collaboration with influential designers to produce the collections and offering customers individual possibilities and choices.
